Latina pop-superstar, Becky G, released her “2AM” performance which is the first of four that she’ll be sharing over the coming weeks. “2AM” is from her newest album Baraja Bendita. The video is a live iteration and part of Vevo’s “Official Live Performance” series and brings a new light to music featured.
The Vevo “Official Live Performances” series is an intimately collaborative process hat creates a product by Vevo but fully influenced, wrought, inspired, pushed, and directed by the artist.
About the videos, Becky G said “each song on Baraja Bendita really evokes a different kind of emotion, and I was able to channel that for each video in this project. I enjoyed expressing myself and transforming the space into something new for each song. I can’t wait for fans to experience it in this new and unique way.”
EVP of Content, Programming, and Marketing at Vevo JP Evangelista added about the collaboration with Becky G: “We’re excited to have worked with Becky G, a trailblazing artist that not only brought so much passion to our shoot, but seamlessly blends genres and culture to empower her community and transform Latin music. Intimate and vulnerable, her performance makes you feel like a guest within Becky’s home.”
By Antonio Villaseñor-Baca